A beautiful website is only valuable if people can find it. We help care providers get discovered online by families searching for care, commissioners looking for providers, and professionals seeking your services. Our web promotion services are built specifically for the health and social care sector, so every strategy we use is tailored to the way care services are found, evaluated, and chosen.

Whether you're starting from scratch or your existing website is buried on page five of Google, we can help you climb the rankings, attract more enquiries, and build a credible online presence that reflects the quality of your care.

Search Engine Optimisation (SEO)

Rank higher on Google when families search for care in your area.

We optimise your website so it ranks well on Google and other search engines when people in your area search for care services. This includes:

Local SEO: ensuring your service appears in local search results and Google Maps for your area.
On-Page Optimisation: keyword research, meta descriptions, and content structured to rank for relevant care searches.
Google Business Profile: setup and optimisation of your Google Business listing so you appear in local pack results.
Ongoing SEO: regular content updates and technical optimisation to maintain and improve your rankings over time.
Performance Tracking: monthly reports showing your search rankings, traffic, and enquiry trends so you can see what is working.

Content & Blog Management

Fresh, relevant content that signals authority to search engines and builds trust with families.

Regular, relevant content signals to search engines that your website is active and authoritative. We can help with:

Blog Articles: professionally written articles on care-related topics that attract visitors and demonstrate expertise.
Service Page Content: clear, compelling descriptions of your services optimised for both readers and search engines.
Content Calendar: a planned schedule of content updates to keep your website fresh and relevant.
Copywriting: persuasive, accessible copy that speaks directly to families, commissioners, and staff recruits.

Social Media Integration

Your website and social media working together.

Your website and social media should work together. We help you connect the two:

Social Links: integration of your social media profiles (Facebook, LinkedIn, etc.) with your website.
Share Buttons: making it easy for visitors to share your content and services.
Content Syndication: automatically posting your website updates to your social channels.
Social Strategy: guidance on which platforms to prioritise and what to post to engage your audience effectively.

Online Directories & Listings

Being visible in all the right places.

Being listed in the right directories improves your visibility and SEO. We ensure your service is correctly listed in:

Care Directory Sites: relevant care-specific directories and comparison sites.
Google Business Profile: fully optimised with accurate service information, photos, and opening hours.
Local Business Directories: Yell, Thomson Local, and other UK business listings.
Care Quality Commission Listings: ensuring your CQC profile links to and aligns with your website.

Who It's For: Providers whose website isn't appearing in search results · Services wanting to attract more private enquiries online · Providers needing help managing their online reputation and visibility · New services needing to build an online presence from scratch

Web Promotion Pricing

Transparent pricing for ongoing web promotion. Synergy members save 20%.

Service	What's Included	Price	Member Price	Book
SEO Setup	One-off SEO audit and optimisation of your website. Includes keyword research, on-page optimisation, Google Business Profile setup, meta tags, and technical SEO fixes. Ideal for new or recently launched websites.	£299	£240	Book
Monthly SEO	Ongoing SEO management including content updates, rank tracking, monthly reports, link building, and continuous optimisation. Keeps your website climbing the rankings month after month.	£99/month	£79/month	Book
Content Package	Two professionally written blog articles per month on care-related topics, plus content calendar planning and social media post scheduling. Keeps your website fresh and engaging.	£149/month	£120/month	Book
Directory Listings	One-off setup across 10 UK business directories and care-specific listing sites. Includes consistent business information, descriptions, and links back to your website.	£199	£160	Book
Full Promotion Package	Monthly SEO, content package, social media integration, directory management, and quarterly strategy review. Our most popular promotion service for providers serious about growth.	£249/month	£199/month	Book

All prices include setup, management, and reporting. No long-term contracts; cancel anytime with 30 days notice. Bespoke packages available for multi-site providers.

How Web Promotion Fits With Our Other Services

Web Design

A well-designed website is the foundation. We build sites that are fast, accessible, and ready to rank.

Web Hosting & Domains

Reliable UK based hosting keeps your site fast and available, which search engines reward with better rankings.

Web Promotion

SEO, content, and directory listings drive traffic to your website, turning visitors into enquiries.

Web Promotion for Care Providers