Last updated: 16 August 2026
Caring Alliance Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website, services, or membership.
We are a registered company based at VaLu Business Park, Ashbourne Rd, Cheadle, Staffordshire, ST10 1HF. You can contact us at contact@caringalliance.co.uk or by calling 0330 043 8865.
1. Information We Collect
1.1 Information You Provide Directly
We may collect personal information when you:
- Contact us: via our contact form, by phone, or by email. We collect your name, email address, phone number, and the reason for your enquiry.
- Register for membership: when you sign up for our Synergy membership (£8.99/month), we collect your name, email address, payment details (processed securely by our payment provider), and any profile information you choose to provide.
- Book training or services: we collect details relevant to your booking, including your name, organisation, role, and contact details.
- Subscribe to our newsletter: we collect your email address.
1.2 Information Collected Automatically
When you visit our website, we may automatically collect:
- Technical data: IP address, browser type, device information, and operating system.
- Usage data: pages visited, time spent on pages, referral source, and website interaction patterns.
- Cookies: small text files stored on your device. See our Cookie section below.
2. How We Use Your Information
We use your personal information for the following purposes:
- Providing services: to deliver the training, consultancy, mentoring, or membership services you have requested.
- Communicating with you: responding to enquiries, sending service updates, and providing support.
- Processing payments: managing membership subscriptions and processing payments for services.
- Improving our services: analysing website usage to improve user experience and service quality.
- Marketing: sending newsletters and promotional information about our services (only where you have given consent).
- Legal compliance: meeting our legal and regulatory obligations as a care sector support provider.
3. Legal Basis for Processing
We process your personal data under the following lawful bases in accordance with the UK GDPR and Data Protection Act 2018:
- Consent: where you have provided explicit consent (e.g., newsletter subscriptions, marketing communications).
- Contract: where processing is necessary to provide services you have requested (e.g., membership, training bookings).
- Legitimate interests: where processing is necessary for our legitimate business operations (e.g., responding to enquiries, improving services).
- Legal obligation: where we are required to process data by law (e.g., maintaining financial records).
4. Cookies
Our website uses cookies to improve your browsing experience. Cookies are small files stored on your device that help us understand how you use our site.
4.1 Types of Cookies We Use
- Essential cookies: required for the website to function correctly. These cannot be disabled.
- Analytical cookies: help us understand how visitors interact with our website so we can improve it.
- Functional cookies: remember your preferences and settings.
- Marketing cookies: used to display relevant advertisements (only with your consent).
You can manage or disable cookies via your browser settings. Disabling some cookies may affect website functionality.
5. How We Share Your Information
We do not sell your personal data. We may share your information with:
- Service providers: trusted third parties who help us deliver our services (e.g., payment processors, website hosting, email service providers). These providers act as data processors under our instructions.
- Regulatory bodies: where required by law or regulation (e.g., CQC, Ofsted, or local authorities).
- Professional advisors: solicitors, accountants, or auditors acting in their professional capacity.
We will never share your personal information for marketing purposes with third parties without your explicit consent.
6. Data Retention
We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:
- Membership data: retained for the duration of your membership plus 6 years for financial record-keeping purposes.
- Enquiry data: retained for up to 2 years after your last enquiry.
- Training records: retained for the duration required by the relevant regulatory framework.
- Marketing data: retained until you unsubscribe or request deletion.
7. Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
- Right of access: you can request a copy of the personal data we hold about you.
- Right to rectification: you can ask us to correct inaccurate or incomplete data.
- Right to erasure: you can ask us to delete your personal data (subject to legal exceptions).
- Right to restrict processing: you can ask us to limit how we use your data.
- Right to data portability: you can request your data in a structured, machine-readable format.
- Right to object: you can object to processing based on legitimate interests or for marketing.
- Right to withdraw consent: where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us at contact@caringalliance.co.uk.
8. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or disclosure. This includes:
- Secure storage of electronic and physical records.
- Access controls limiting data to authorised personnel only.
- Encryption of data in transit and at rest where applicable.
- Regular review of our data protection practices.
9. Third-Party Links
Our website may contain links to third-party websites (e.g., CQC, Ofsted, partner organisations). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
10. Children's Privacy
Our website and services are intended for adults. We do not knowingly collect personal information from children under 16. If you believe we have collected data from a child, please contact us immediately and we will take steps to delete it.
11. International Data Transfers
Your personal data is stored within the UK and the European Economic Area (EEA). Where any data is transferred outside the UK/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on this page with a revised date. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
If you are not satisfied with our response to a privacy concern, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
